МОНENG


SWOT ANALYSIS

ULEMJ CASHMERE LLC SWOT ANALYSIS


INTERNAL


STRENGTHS WEAKNESSES
1. Largest raw cashmere supply chain 1. Limited financial resources
2. Reputation 2. Loss of Revenue due to Commercial loan interest
3. 20 years of experience, in-depth knowledge of origin of cashmere fiber 3. Poor processing technology to harm the fineness of the cashmere
4. Long term trusted partners in China 4. Limited industry professionals
5. Well accepted and plays in the leading role in cashmere supply market  
EXTERNAL OPPORTUNITIES THREATS
1. Ability to increase market share up to 50% with financial resource 1. Chinese buyers dominant in the market
2. China market exposure /final product, yarn and dehaired/ 2. Competitors
3. USA and Italy market exposure /final product/ 3. Frequent change of foreign trade policy
4.Extended high profile network in Cashmere market 4. Price sensitivity
5.Leader company of Cashmere and Wool supply Association